Katja Wood
Global Marketing and Business Leader | Strategic Planning | Product Management | Insights - Innovation - Solutions
- Role
- Marketing Director at Marmon Retail Solutions
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Katja Wood
I am a global and multi-lingual business leader with deep expertise in setting strategies that build and grow brands and businesses. I have a passion and knack for leading regional and global cross-functional and remote teams to deliver market and industry-recognized products and solutions that drive business profitability and customer loyalty.I rely on insights and data and put the customer in the center of the business. This has allowed me to lead ground-breaking innovation projects across a variety of industries that solved true customer needs. In my career I’ve developed brand strategies and product roadmaps which resulted in double digit growth, implemented new product innovation processes to decrease speed to market and increase product development throughput, led product line and pricing strategies to increase profits and developed international marketing campaigns across channels that attracted and retained customers. Recognized as a catalyst for innovation with the ability to combine analytical and creative skills, I enjoy working with stakeholders across the organization as well as with strategic partners.Languages:Fluent in English and German, Conversational in French and ItalianSpecialties:Marketing Strategy I Brand Management I Global Product Management I Strategic Planning I Upstream Innovation I New Product Development I Product Life Cycle Management I Market Research and Analysis I Competitive Analysis I Customer Analytics and VoC I B2B Marketing I Multi-channel Marketing Campaign Strategy I Direct Marketing I Vendor Management I Cross-functional, global and remote Team Leadership I P&L responsibility.
Experience
Marketing Director
Sep 2024 — Present · Milwaukee, WI, US
Education
Universität Passau
Diplom Kauffrau Univ., Majors: Marketing and Finance; Minor: Organizational Development
Helsinki School of Economics & Business Administration - Mikkeli
International Bachelor of Business (BBA) - Study Abroad Program, Marketing and Finance
Skills
- Management
- Crm
- Competitive Analysis
- Product Marketing
- Product Development
- Analysis
- Global Marketing
- Customer Insight
- Product Management
- Market Analysis
- Innovation Management
- Market Research
- Marketing
- B2b
- Leadership
- Budgets
- Strategic Planning
- Strategy
- Market Development
- Product Launch
- Brand Development
- Market Planning
- International Product Development
- Business Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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