Kati Venturato

About Kati Venturato

SCOPE OF KNOWLEDGE & SKILLS:User Research | Data Analytics | Stakeholder Engagement | Product Management | Go-to-Market | Customer Success | Cross-Team Leadership | Behavioral Analytics | Organizational Development | Digital Marketing | Performing Arts | Martial Arts | Theater | Human Rights & Social Services

Experience

1. User Research Lead, Application Runtimes, Ibm Software

   IBM

   Feb 2025 — Present · New York, NY, US

   I led 10 user research studies for IBM’s Application Runtimes software division in 2025, conducting more than 75 in‑market interviews to deliver actionable insights that shaped discovery, design, and go‑to‑market strategy. Using an agile approach, I delivered in-market exploratory findings with speed in under 3 weeks, as well as continuous product and design concept evaluations with clear, decision‑ready insights within 2 days of each test.

Education

• Eastern Michigan University

  BA/BBA, International Business/Trade/Commerce

• University of Connecticut

  MBA, Business Administration/Management/Marketing

Skills

• Multi-Channel Marketing
• Crm
• Lead Generation
• Email Marketing
• Database Marketing
• Marketing
• Account Management
• Market Research
• Segmentation
• Online Marketing
• Marketing Communications
• Mobile Marketing
• Integrated Marketing
• Marketing Strategy
• Research
• Online Advertising
• Management
• Digital Media
• B2b
• Direct Marketing
• Analytics
• Business Strategy
• Strategy
• E-Commerce
• Mobile Devices
• Digital Strategy
• Leadership
• Advertising
• Strategic Partnerships
• Salesforce.com
• Digital Marketing