Katina Hersey

Experience

1. Sr Programmatic Demand Manager

   Fyber

   Dec 2017 — Present · New York, NY, US

   Managed partnerships for 20+ demand partners on RTB integrations and was responsible for ~$15M in revenue per quarter•Managed integration health and optimizations of all integrations•Acted as main POC and fielded all requests from partners including integration change requests, •QPS changes, spec questions, deal creation requests, avails requests etc.•Performed health checks and monitored spend trends for all accounts, and dug into any fluctuations •Monitor pacing and run rate to highlight and address any gaps to ensure to hit quarterly goals •Conducted bottoms up recommendations for quarterly goals•Communicated product releases and discussions•Managed any issue investigations with tech team using Jira ticketing system•Held scheduled biweekly check in calls with top partners to cover relevant topics•Conducted QBRs and created decks with data analysis of performance trends, peerset trends, supply trends, Opportunities/risk assessments•Oversaw Invoicing issues, discrepancy resolvment, etc•Worked cross functionally with with internal teams such as Supply, Product and Technical services to ensure success of demand partners

Education

• Loyola Marymount University

  Bachelor of Arts (BA), Sociology and Urban Studies, Minor in Studio Art

  2008 — 2012

Skills

• Microsoft Office Suite
• Doubleclick
• Mediamind
• Atlas
• Adobe Photoshop
• Adobe Illustrator
• Adobe Dreamweaver
• Css and Html
• Wordpress
• Creation and Management of Social Media
• Salesforce.com
• Digital Strategy
• Marketing
• Online Advertising
• Online Marketing
• Digital Marketing
• Advertising
• Microsoft Office
• Email Marketing
• Photoshop
• Real-Time Bidding (Rtb)