Katina A. Flemming
Senior Digital Marketing Program Manager @EmblemHealth
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WORK HISTORY
Senior Digital Marketing Program Manager @EmblemHealth
New York, NY, US
Key Accomplishments:• Spearheaded Email Patient Journey campaigns, lifting appointment bookings by 30% through automated CRM workflows• Partnered with developers and marketing teams to deploy new webpages and scheduling tools, increasing patient enrollment by 40%• Presented strategic roadmaps and automated system plans to key stakeholders, advancing cross-departmental healthcare integration initiatives• Utilized Scrum Master and Kanban frameworks to strategically plan, implement and evaluate program initiatives with EPIC and iMedia to incorporate a new scheduling widget resulting in a 40% increase in patient enrollment • Presented roadmaps and executed technical automation plans to key stakeholders designed to integrate healthcare systems
EDUCATION
Fashion Institute of Technology
Fashion Styling Certification
Per Scholas
Cyber/Computer Forensics and Counterterrorism
University at Buffalo
Public Relations & Advertising Certification
University at Buffalo
Bachelor of Arts - BA, Communications
ABOUT KATINA A. FLEMMING
Strategic media and digital strategy leader with 10+ years of experience building…
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