Katie Wallover

Experience

1. B2b Marketing Manager

   Choice Hotels International

   Sep 2022 — Present

   Works closely with internal and external teams to develop strategic marketing plans thatsupport key brand awareness and lead generation objectives. This includes but is not limited tomedia campaigns, creative/messaging development, direct mail, email marketing, websitemanagement and trade shows & events.Maintains all sales enablement tools, including management of custom email marketingplatform, sales presentation platform and website functionality. Ensures that all information,materials, templates, and subscriptions are up to date and available for sales efforts.Creates and maintains sales materials across a portfolio of brands, including sales flyers,brochures, informational guides, email templates and sales presentations. Collaborates with multipledepartments to ensure all content is current, communicates the brand value propositions, andmeets the needs of the sales organizations.Manages agency, vendor, and partner relationships, serving as the main point of contact andproject manager for projects and campaigns.Reports on success of marketing campaigns and website performance using Google Analytics,Salesforce and 3rd party vendor data.Partners with outside vendors and industry associations to manage the trade show presence forthe team across key industry events. Ensure all trade show booth assets showcase our valueproposition and are delivered on time/to spec.

Education

• Miami University

  Bachelor’s Degree