Katie Walley-Wiegert
Head of Brand Comms Marketing @Colle McVoy
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WORK HISTORY
Head of Brand Comms Marketing @Colle McVoy
EDUCATION
University of Missouri-Columbia
Bachelors of Journalism, Journalism
ABOUT KATIE WALLEY-WIEGERT
When I was going into third grade I was in a terrible car accident. My hometown newspaper spelled my name wrong, and I can\'t get over it! It was the first time that the importance of editing crept into my life. I\'ve always believed there is something transformative and personal about words. They take people places — make the intangible seem real. Organizations have the duty to educate people about their community and allow individuals to be known by their community through insightful content that clearly resonates. Every error and inability to truly understand an organization\'s ecosystem — customers, prospects and those just looking for industry-related info — degrades that connection. What journalism is and what it can be evolves with technology. With strong technology savvy, design, graphics, editing and reporting experience, I understand how all these components funnel together. I create seamless packages that engage audiences. I make sure abstract concepts have names, feelings and personalities. Specialties: Writing, reporting, design and editing for both print and online publications. Social media platforms. Final Cut Pro X | Adobe InDesign | Adobe Photoshop | Adobe Illustrator Adobe Dreamweaver | Adobe Flash | Microsoft Word | Microsoft Excel Microsoft Entourage | Audacity | InCopy | Falcon | PlanSystem | Quark Inbound Marketing Framework | Market Research | Requirements Gathering And Writing Content Strategy And Generation | Social Media Strategy | SEO
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