Katie Trapino

About Katie Trapino

Creative production leader with 10+ years managing large-scale photo and video campaigns for global retail and lifestyle brands. Expert in end-to-end production, cross-functional partnership, and delivering culturally resonant content across digital, social, broadcast, and experiential channels. Known for building trusted relationships with creative, marketing, and brand teams; leading high-performing producers; and driving operational excellence across complex, multi-market initiatives. Thrives in fast-paced, ambiguous environments and consistently elevates storytelling through innovative, scalable production solutions.

Experience

1. Manager, Production

   Ulta Beauty

   Apr 2025 — Present · Bolingbrook, IL, US

   Lead end-to-end photo and video production for integrated marketing campaigns, ensuring creative alignment with brand vision and seasonal strategy. • Own a multi-million-dollar production budget, negotiating vendor and talent contracts and achieving a $200K year-over-year cost reduction. • Oversee a team of producers and freelance talent, providing on-set leadership and ensuring seamless execution across studio and location shoots. • Partner with creative, marketing, media, and merchandising teams to translate strategy into compelling, brand-right assets that elevate storytelling and drive business objectives. • Develop scalable production workflows and best practices, mentoring team members and championing process innovation across photo and video initiatives. • Manage 4-5 concurrent productions, balancing timelines, resources, and cross-functional alignment to deliver high-volume assets on schedule. • Selected Campaigns: 2025 Brand Equity Commercial, UBC Rebrand, Wellness Launch, UB International Expansion, Salon Services OLV.

Education

• Western Illinois University

  Bachelor's Degree, Communication, Journalism, and Related Programs

  2004 — 2008

Skills

• Adobe Creative Suite
• Art Direction
• Customer Service
• Leadership
• Advertising
• Marketing
• Indesign
• Outlook
• Microsoft Office
• Event Planning
• Media Buying
• Direct Mail
• Integrated Marketing
• Market Research
• Mac
• Digital Marketing
• Social Media
• Microsoft Word
• Digital Photography
• Event Management
• Media Planning
• Photoshop
• Account Management
• Direct Marketing
• Creative Direction
• Management
• Market Analysis
• Email Marketing
• Strategic Planning
• Newspapers
• Marketing Communications
• Facebook
• Photography
• Brand Development
• Powerpoint
• Microsoft Excel
• Online Advertising
• Digital Media
• Marketing Strategy
• Social Networking