Katie Sullivan-Armento
Senior Director of Marketing Bj\'s Business-to-business (B2b) Go-to-market Strategy @BJ's Wholesale Club
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WORK HISTORY
Senior Director of Marketing Bj\'s Business-to-business (B2b) Go-to-market Strategy @BJ's Wholesale Club
Recruited to assist in the development and deployment of the Business-to-Business (B2B) Go-To-Market strategy to include perpetuating the BJs’s B2B value proposition. This role represents the voice of the business driving awareness, lead generation, customer contact strategy and membership acquisition within the B2B business. This role also serves as the voice of the customer leveraging B2B insights and market knowledge which includes collaborating with the broader membership / marketing team to leverage BJ’s assets and processes with the enterprise.
EDUCATION
Buffalo State University
Bachelor of Applied Science (BASc), Business Administration and Management
ABOUT KATIE SULLIVAN-ARMENTO
Prior to joining BJs, I led Enterprise & SMB sales organizations in direct and channel go…
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