Katie Sichmeller
Sr Sales Manager, Sporting Goods and Footwear Specialty - UGG
- Role
- Sr Sales Manager, Sporting Goods and Footwear Specialty - Ugg at Deckers Brands
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Katie Sichmeller
Sales and commercial leader with 26 years of experience driving growth across fashion and lifestyle wholesale organizations. Proven ability to lead complex, multi-channel business, with deep expertise across B2B partnerships including DTC environment, department, sporting and specialty stores, digital platforms environments. Recognized for a results-driven, entrepreneurial approach, strong executive-level negotiation skills, and a collaborative leadership style rooted in strategic problem solving and business transformation.
Experience
Sr Sales Manager, Sporting Goods and Footwear Specialty - Ugg
Apr 2025 — Present · Milwaukee, WI, US
Lead the end to end strategy, growth, and performance of Sporting Goods Channel - including Dicks Sporting Goods, Scheels, and Military accounts - alongside the Value channel with DSW and Nordstrom Rack. Own quarterly financial targets and inventory health, partnering cross-functionally to strategically manage excess and obsolescence through Off Price Partners.
Education
Illinois Institute of Art
Bachelor of Arts (B.A.), Fashion Marketing and Management
1999 — 2001
University of Minnesota
Liberal Arts
1997 — 1999
The Art Institutes
Bachelors , Fashion Merchandising
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