Katie Shive

About Katie Shive

I am passionate about changing the way companies engage with their greatest asset- the customer- through branding, digital marketing and social media. I believe creating a unique customer experience has the power to turn a one-time transaction into a loyal brand ambassador. Communication, teamwork and integrity are three core values that motivate me to produce my best work. I value taking risk, failing forward and learning through the process. I hold a Master\'s in Business Administration from the University of Nevada, Reno.

Experience

1. District Marketing Manager

   Guild Mortgage

   Oct 2020 — Present · Reno, NV, US

   Oversee marketing and business development activities for the Reno District with annual sales of $1.5+ billion. In addition, I manage short and long term projects, assigning tasks and tracking progress- Work closely with leadership and loan officers on all marketing and business development activities in order to execute plans and measure impact and efficiency- Coordinate community, educational, and team events tailored toward driving brand awareness and engagement- Collaborate with compliance team to ensure all marketing initiatives meet regulatory requirements and corporate brand standards- Organize virtual webinars for business partners and clients. Main responsibilities include curating content, finding guest speakers, and promoting the events across multiple medium and channels- Design marketing collateral and advertisements, which include: DIGITAL MARKETING: content-driven social media posts, email campaigns, web banners, digital ads and engaging videos.PRINT MARKETING: magazine ads, flyers, mailers, presentations, etc. SPECIALTY ADVERTISING: banners, business cards, customer mailers, and other promotional materials- In-depth knowledge of Salesforce, Microsoft Suite, Google Suite, BombBomb, MailChimp, Facebook, Canva, WeVideo, Homebot, Instagram, Facebook and Wordpress.

Education

• Cerro Coso Community College

  Associate of Arts (AA), Social and Behavioral Sciences, GPA: 4.0/4.0

  2009 — 2012

• University of Nevada-Reno

  Bachelor of Science (B.S.), Business Administration, emphasis in Marketing, GPA: 3.99/4.0

  2012 — 2015

• University of Nevada-Reno

  Master's Degree, Business Administration and Management

  2016 — 2017