Katie Shelton-Tassell
Director of Admissions @Gurnick Academy Of Medical Arts
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WORK HISTORY
Director of Admissions @Gurnick Academy Of Medical Arts
US
Oversee and Direct the admissions process for Campus Level and Online Admissions and provide training as requiredDevelop comprehensive, integrated admissions strategies in support of the Gurnick\'s vision, mission and priorities. Oversee and participate in the development of admissions materials, events and marketing practicesAssist Campus Level Administrations in efforts to recruit, train, manage, supervise and motivate Admissions Managers, Advisors and support staffConduct weekly meetings with Online Admissions to ensure appropriate progress is being made towards enrollment goals and quality of workHold weekly/monthly ad hoc meetings with Campus Directors related to admission policy changes and/or to cover necessary trainings Clearly communicate program requirements, academic requirements, and documentation needsStay up to date on all programs offered by the campus as well as changes in the employment marketplace – including program statistics such as; placement rates, licensure pass rates, retention ratesHave high level oversight of all program enrollments processes highlighting trends to evaluate problem areas and alter processes Actively seek out and promote ongoing admissions best practices: Admissions manual maintenance and developmentProcedure development and implementationProcedures Basic Admissions for training and campus referenceCRM Approach for Admissions Assistants, Admissions Advisors, Associate Advisors, FDRs, CDsOversee the process of students that do not convert to Active, but “Not Start”Work in the CRM database system to provide continuous improvements to the various communications/automations to enhance student and user experienceEffectively collaborate with the Director of Marketing on the promotion and recruitment of all Gurnick programsEtc.
EDUCATION
Tusculum College
Bachelor's degree
Tusculum College
Master's degree
SKILLS
ABOUT KATIE SHELTON-TASSELL
Experienced Director of Enrollment with a proven history of success in the higher education industry. Highly skilled in Microsoft and Google platforms, including PowerPoint and Excel, with extensive expertise in working with and building database systems to support enrollment operations and strategic decision making. Demonstrated strengths in management, collaboration, and team leadership. A dedicated education professional holding a Master of Arts in Education with a concentration in Human Resource Development from Tusculum University, bringing years of hands-on experience in database development and data-driven enrollment management.
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