Katie Schaeffers
Managing Director, Shack Shine @O2E Brands
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WORK HISTORY
Managing Director, Shack Shine @O2E Brands
Vancouver, BC, CA
EDUCATION
McGill University
BA, Political Science (Hons.)
The London School of Economics and Political Science (LSE)
MSc, Media and Communication
SKILLS
ABOUT KATIE SCHAEFFERS
I am a business leader and brand strategist who likes to help organizations and people connect the dots. I have designed, built, tested and launched many things over my career: events, customer experiences, new service models, brands. At the core of it all is my love for the customer and a relentless pursuit to discover what your audience desires, and marry that with brand purpose to deliver exceptional experiences every time. In my current role as Managing Director at Shack Shine I lead a team of smart folks who are building the next big brand at O2E Brands, the parent company of global franchise 1-800-GOT-JUNK. I\'m focused on building a winning customer product and an efficient seamless operating system for our Franchise Partners, and leading our expansion across North America. With over 15 years progressive experience across agency, client and in house roles I have lead teams and businesses across a diverse range of industries and practices including marketing, strategy, brand, communications, and operations.
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