Katie Rivera
Director, New Products and Business Development, Oncology Solid Tumor
- Role
- Director, New Products and Business Development, Oncology Solid Tumor at Johnson & Johnson Innovative Medicine
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Katie Rivera
Diverse cross-functional and therapeutic areas experience across large pharmaceutical companies. Strong marketing, consulting, and project management delivering on strategic commercial priorities, product launches, brand strategy, and execution. Purpose driven leader to deliver results.
Experience
Director, New Products and Business Development, Oncology Solid Tumor
Johnson & Johnson Innovative Medicine
Jan 2025 — Present
Leader in New Product Launch Planning for Oncology Solid Tumor Assets and Precision Medicine. Enable US readiness and develop comprehensive go-to-market strategies to ensure successful product launches. Represent US market in global discussions, providing critical input on compound strategy, positioning, trademark and branding, and key pre-launch initiatives.Key Responsibilities- US Readiness & Go-to-Market Strategy: Lead the development and execution of robust go-to-market strategies to ensure US market readiness for new oncology solid tumor assets- Global Representation: Act as the US representative to provide strategic input on global compound strategy, positioning, trademark and branding, and key pre-launch initiatives- Strategic Planning: Drive US strategic planning efforts, including positioning, value proposition development, and informing US label planning to align with market needs- Early Market Shaping: Develop and implement early market-shaping strategies, including unbranded market development, evidence generation, and Key Opinion Leader (KOL) engagement- Commercial Insight Integration: Ensure commercial insights inform clinical development plans, competitive vision, Target Product Profile (TPP), and value proposition for products undergoing the investment governance process- Collaboration with Analytics: Partner with Analytics to create customer-insight-based forecasts and valuations that guide stage-gate decisions.Business Development- Opportunity Evaluation: Lead US input on selected Business Development (BD) opportunities, including the evaluation of competitive landscapes, identification of opportunities, and determination of required product attributes.
Education
Janssen
Commericial Leadership Excellence Program
2020 — 2021
Penn State University
B.S. Business Management, International Business & International Studies
Universitat d'Alacant
Spanish
GlaxoSmithKline
Emerging Leaders Development Progam
2012 — 2013
Skills
- Oncology
- Marketing
- Pharmaceutical Sales
- Product Launch Events
- Pharmaceutical Industry
- Business Process Improvement
- Internal Communications
- Marketing Strategy
- Melanoma
- Change Management
- Product Launch
- Launch Execution
- Global Marketing
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