Katie Hinrichs

About Katie Hinrichs

Recognized as effective partner in conceptualizing and applying brand and business strategies across all design touch points of consumer journey. Develop strong design objectives to affect quality, efciency, effectiveness, and market competitiveness. Lead and manage both design and adaptation agencies to ensure high-quality deliverables. Partner with brand team to create design strategies and direct projects from conception through market launch. Collaborate with external design resources and internal functions. Produce holistic branded design experience throughout consumer path to purchase (pre-store, in-store, and at-shelf). Communicate with key stakeholders to translate input to constructive, actionable feedback for agency partners.A listing of my core competencies includes:• Packaging• Display Unit Design• Visual Brand Identities• Translating Trends with a brand lens• Print & Pattern development• Print Collateral• Conceptual Design & Research Stimuli• Inspiring teams• Building relationshipsAvailable to discuss new opportunities please contact me at K••••••••@gmail.com.

Experience

1. Marketing Manager

   Green Bay Packaging

   Oct 2024 — Present

Education

• Milwaukee Institute of Art & Design

  Bachelor of Fine Arts (BFA), Communication Design

  1998 — 2002

Skills

• Os X
• Mac Os X
• Trend Analysis
• Photo Shoot Direction
• Concept Development
• Pre-Press
• Budget Management
• Brand Architecture
• Photo Shoots
• Product Design
• Design Strategy
• Collaborative
• Photography
• Art Direction
• Graphics
• Deadline Management
• Design Thinking
• Creative Direction
• Industrial Design
• Budgets
• Customer Presentations
• Task Management
• Textiles
• Consumer Products
• Product Development