Katie Hayden

About Katie Hayden

As Director of People Brand Strategy at Marriott International, I steward the global expression of Marriott’s People Brand, shaping how we attract, engage, and retain talent across a diverse, multi‑brand hospitality portfolio.I lead enterprise employer brand strategy and EVP stewardship, guiding how associates begin, belong, and become throughout their careers. My role spans brand strategy, recruitment marketing direction, associate advocacy, and awards, ensuring People Brand expression is consistent, credible, and aligned with Marriott’s long‑term enterprise vision.Working closely with HR, Talent Acquisition, Brand, Marketing, and regional teams, I partner across the organization to elevate associate stories, workplace culture, and brand credibility, while leading and developing a high‑performing People Brand Strategy team.Outside of work, you’ll find me pending time with my family, exploring new places, enjoying great hospitality at one of our properties around the world.

Experience

1. Director, People Brand Strategy

   Marriott International

   Mar 2026 — Present · Atlanta, GA, US

   I currently lead enterprise people brand strategy for Marriott International, stewarding the global expression of our People Brand across a multi‑brand hospitality portfolio, with emphasis on EVP, advocacy, and awards.Key Responsibilities + Impact- Set and lead a multi‑year global employer brand strategy aligned to business priorities, workforce needs, and Marriott’s enterprise vision- Serve as executive steward of the EVP, guiding how associates begin, belong, and become across brands, roles, and career stages- Own recruitment marketing strategy and creative direction to attract, engage, and retain talent globally- Provide strategic oversight for employer brand advocacy and recognition, including Associate Brand Ambassadors and Great Place to Work, positioning both as always‑on People Brand platforms- Lead the evolution of People Brand expression through style guides, toolkits, and governance to ensure consistency and credibility at scale- Partner cross‑functionally with HR, Talent Acquisition, Brand, Marketing, and regional teams to elevate associate stories - Lead and develop the People Brand Strategy team, setting priorities and driving enterprise impact

Education

• Florida State University

  Bachelor of Arts, Public Relations

  2005 — 2009

Skills

• Press Releases
• Blogging
• Lead Generation
• Marketing
• Content Management
• Newsletters
• Web Analytics
• Event Management
• Crisis Communications
• Marketing Management
• Social Media Marketing
• Facebook
• Google Analytics
• Editing
• Public Relations
• Media Relations
• Social Media