Katie Popp

About Katie Popp

In a nutshell, I create strategic marketing plans, manage the development of materials, and monitor marketing efforts to ensure effective use of marketing investments. How do I do this, through hard-work, being detail-oriented and through collaborations with stellar team members who know how to work together toward shared objectives. I have over a decade of experience in working at an agency ranked in the top four percent of all agencies nationwide. I have been able to help clients build their brands, drive social media interest, increase sales, and much more. Specialties: Marketing strategy, brand development, account and project management, website management and digital advertising management.Personality Strengths:* Competitive - I like to identify a goal and challenge my teams to reach it!* Adaptable - Through flexibility of the mind, and our work, we can achieve more.* Positivity - I like people and I like life. Enough said.* Outgoing - I enjoy meeting new people and making connections.

Experience

1. Marketing Strategy Consultant Ii

   Alliant Energy

   May 2024 — Present · Des Moines, IA, US

   I plan strategy, oversee development of, and monitor performance of marketing campaigns to support Energy Efficiency programs targeted to our non-residential customers.

Education

• Drake University

  Journalism and Mass Communication, Advertising

  2001 — 2005

Skills

• Email Marketing
• Strategy
• Account Planning
• Direct Marketing
• Management
• Marketing Communications
• Marketing
• Advertising
• Web Project Management
• Account Management
• Leadership
• Online Advertising
• Media Planning
• Brand Management
• Content Strategy
• Marketing Strategy
• Integrated Media
• Direct Mail
• Sales
• Integrated Marketing