Katie Pfister
- Role
- Senior Public Relations Manager at Marigold
- Location
- Point Pleasant Beach, NJ, US
- LinkedIn followers
- 500 followers
About Katie Pfister
With 10+ years of consumer & B2B communications experience on many high-profile consumer…
Experience
Senior Public Relations Manager
Nov 2020 — Present
Oversee and lead all global PR for the portfolio of 7 email, personalization and marketing technology brands, including Sailthru, Selligent Marketing Cloud, Liveclicker, Campaign Monitor, Emma, Delivra and Vuture, in a newly created division- Develop PR strategy to position CM Group and its portfolio of brands as thought leader in the martech industry - Work cross-functionally with marketing, sales, customer success, product, engineering and more to align brand priorities and develop PR strategy, brand messaging and high-level brand positioning - Spearhead new social leadership program for employee LinkedIn in multiple global markets - Lead customer storytelling opportunities - Manage and work with 5+ external consultants and agencies on development and execution - Manage direct report
Education
Marist University
Bachelor of Arts (B.A.), Communication; minors in Business and Global Studies
Skills
- Ap Style
- Cision
- Research
- Media Relations
- Public Speaking
- Public Relations
- Professional Communication
- Social Media
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