Katie Palliser
- Role
- Senior Manager, Global Integrated Campaigns at Salesforce
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katie Palliser
Expertise in developing content, marketing programs and client engagements that drive…
Experience
Senior Manager, Global Integrated Campaigns
Aug 2021 — Present
Drive full-funnel marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution. Lead cross-functional team to design and personalize anchor and supporting content, nurture assets, social media content, and sales enablement content. Use marketing analytics and reporting platforms (i.e. Tableau and Salesforce CRMA) to share campaign performance reports, focusing on awareness, pipe generation, and pipe…
Skills
- Lead Generation
- Digital Strategy
- Marketing Communications
- Speech Writing
- Advertising
- Online Marketing
- Mobile Marketing
- Management
- Integrated Marketing
- Digital Media
- Email Marketing
- Product Management
- Program Management
- Content Management
- Internal Communications
- Cross-Functional Team Leadership
- Digital Marketing
- Corporate Branding
- Strategic Partnerships
- Corporate Positioning
- Program Development
- Project Management
- Messaging
- Leadership
- Online Advertising
- Social Media
- Content Strategy
- Social Media Marketing
- Product Marketing
- Marketing
- Marketing Strategy
- Customer Relationship Management (Crm)
- Strategy
- Positioning
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