Katie Noyes

About Katie Noyes

Katie is an exceptionally creative, dedicated, and entrepreneurial Creative Director with 25 years of experience developing brand strategy, crafting unique and meaningful user experiences, and building teams of talented creatives who deliver award-winning and thought-provoking creative that turns heads and inspires consumer loyalty. A Nike/Converse Inc. veteran of 11 years, Katie is adept at spearheading innovative and high-quality creative while leading with patience, kindness, and flexibility. She seamlessly collaborates with partners globally across diverse cultures and functions and wins over stakeholders with her enthusiasm, intelligence, and passion for strong creative and storytelling.Whether leading projects locally with her in-house team of designers, illustrators, and video content creators, or directing agencies, photographers, or web developers across continents, Katie is a curious, intuitive, empathetic, and natural creative leader. She is adept at earning C-suite trust while simultaneously making time to mentor junior talent. A thoughtful communicator, Katie has earned accolades from agency and creative partners the world over for her concise, articulate, and thorough creative briefs and feedback. A born creative, Katie is also a rigorous critical thinker with an ideal balance of left and right brain that makes her an organized and practical leader who partners with clients to ensure the work her team delivers exceeds business objectives. Katie is also a strong manager who is always thinking about ways to help her team work more efficiently, operationalize processes, and come up with new ways to deliver even smarter work. Katie cares deeply for her people, always taking time to help with career advice and support for their emotional well-being. Katie is passionate about belonging and has a track record of using her leadership to increase representation and create a more inclusive workplace.

Experience

1. Creative Director

   Foundation Medicine

   Feb 2019 — Present · Boston, MA, US

   Leveraging senior-level expertise in creative strategy, brand building and storytelling, lead the development of exceptional creative that drives growth, increases brand recognition and enhances culture. Lead creative oversight and development of data-driven multi-channel campaigns, social media, print, events, product launches, websites, video and motion graphics. Develop, evolve and educate on brand guidelines and campaign style guides. Partner globally with clients across the enterprise to deliver goals, amplify messages, and connect with audiences.• Collaborate cross-functionally with internal stakeholders to align creative output with specific business goals, ensuring brand messages resonate across diverse audience segments.• Champion creative excellence, risk-taking, and innovation, fostering a supportive environment where junior talent thrives while meeting rigorous business objectives.• Promote culture of inclusion and belonging through leadership role on Impact Network Working Group.• Built and scaled a high-performing internal creative team of 11 members, establishing in-house video and animation capabilities to enhance agility and reduce agency spend. • Achieved 100% team retention 6 years running.• Led the evolution of global brand guidelines and visual asset systems to drive consistent, scalable brand expression across all channels and touchpoints.• Oversaw 16-story HQ design, ensuring all aspects of the building embodied our brand and values.• Commissioned proprietary brand typeface and led global transition from legacy licensed fonts across all materials.• Won five Telly Awards for concept, script and direction of multiple videos.• Founded and led the bi-monthly Creative Foundations Lecture Series, which brought the voices of filmmakers, photographers, artists and more to inspire our employees with innovation and creativity.• Founded employee art gallery which hosts themed exhibits and amplifies concurrent internal communications messages.

Education

• The School of the Art Institute of Chicago

  Post-Baccalaureate Certificate

• Boston University

  Master of Fine Arts (MFA)

• Smith College

  Bachelor of Arts (BA)

Skills

• Graphic Design
• Art
• Web Design
• Concept Development
• Branding
• Creative Strategy
• Creative Direction
• Design Thinking
• Marketing
• Typography
• Digital Strategy
• Corporate Identity
• Video Direction
• Visual Communication
• Advertising
• Indesign
• Activations
• Brand Development
• Graphics
• Design Direction, Graphic Design, Creative Concepting
• Illustrator
• Social Change
• Interactive Creative Direction
• Creative Problem Solving
• Illustration
• Strategic Creative Development
• Photoshop
• Interactive Media
• Art Direction
• Digital Media
• Social Media Marketing