Katie Schultz
Program Manager - Product Testing - Instagram @ Meta
- Role
- Program Manager - Product Testing - Instagram Meta at Meta
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Program Manager - Product Testing - Instagram Meta
Sep 2021 — Present · Austin, TX, US
Oversee product testing during early stage product development including functionality testing, user experience testing, A/B testing, brand lift studies and conversion lift studies. Acting liaison between product marketing, engineering and product manager throughout testing period, tasked with surfacing key insights into product strategy and readiness for launch.Notable tests/products include: IG/FB Suitability Controls for Reels & Feed IG Reels Ads IG Dynamic Ads with Product TagsIG Branded Content Ads Ads in IG Explore Home Ads in IG Desktop Feed IG Boost on Mobile Web & Desktop
Education
The University of Texas at Austin
Bachelor’s Degree
2014 — 2018
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