Katie Merriman
Director of Brand Marketing & Communications @The Impact Partnership
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WORK HISTORY
Director of Brand Marketing & Communications @The Impact Partnership
Atlanta, GA, US
I am the gatekeeper of the Impact brand. My mission is to use collaborative leadership and dynamic storytelling to find fresh ways to recruit and consistently retain business. Working side-by-side with the executive leadership team, I develop the content strategy that builds momentum for internal and external communications, events, and experiential marketing. I lead a rockstar team with next-level talent in video production, copywriting, digital marketing, and graphic design. Together, we conceptualize and execute creative and strategic campaigns to generate new business and nurture current clients utilizing all major marketing tools: digital ads, email, social media, direct mailers, webinars, etc. We also support the content needs of all internal departments, primarily Sales, Events, and Teammate Engagement.
EDUCATION
University of Central Florida
Bachelor of Arts, Television/Radio Broadcast Journalism
SKILLS
ABOUT KATIE MERRIMAN
I am a multiplatform media professional who utilizes imagination, organization, and collaboration to accomplish any task. I have a comprehensive background in creating content that drives viewership for news, entertainment, digital brands, social media, and sponsored programming. With diverse experience in production and client interaction, I always come to the table with ideas and a passion for creative solutions.
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