Katie Guevara
eCommerce Leader | Scaling Brands Across Amazon + DTC | P&L Owner Focused on Profitable Growth, Demand Planning & Conversion
- Role
- Director of Marketing at Expressmed Partners
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Katie Guevara
I’m an eCommerce leader focused on scaling brands through a balance of growth and profitability across Amazon and DTC channels. In my current role at ExpressMed, I operate at the intersection of forecasting, marketing, and operations, owning revenue planning, aligning to brand-level P & Ls, and identifying the highest-impact levers to drive efficient growth. I specialize in: Translating data into actionable growth strategies Optimizing channel mix across Amazon, DTC, and retail Connecting demand planning with marketing execution Driving conversion through PDP and content strategy My approach is rooted in one principle: growth only matters if it’s profitable and repeatable.
Experience
Director of Marketing
Aug 2021 — Present · Carlsbad, CA, US
Education
San Diego State University
Recreation and Tourism Management, Sustainable Tourism
2005 — 2010
Skills
- Hospitality
- Hotels
- Food & Beverage
- Customer Service
- Hotel Management
- Event Planning
- Event Management
- Social Media Marketing
- Public Relations
- Time Management
- Hospitality Management
- Hospitality Industry
- Microsoft Office
- Sales
- Social Media
- Marketing Strategy
- Restaurants
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