Katie George

About Katie George

With nearly 20 years of experience across training, business development, and workforce innovation, Katie George currently serves as Senior Director of Strategic Initiatives at iCEV, where she focuses on market expansion, strategic partnerships, and cross-functional innovation that strengthens career and technical education pathways.In 2025, Katie was recognized as one of the Top 50 Women Leaders in Texas for her impact across education, workforce development, and industry collaboration.A certified sales leader and lifelong advocate for career and technical education and the skilled trades, Katie has spent her career building and scaling strategies that connect classroom learning to real career opportunities. She specializes in creating learning ecosystems that align education, industry, and workforce partners, leading contract negotiations, launching pilot programs, developing credentialing strategies, and executing high-impact go-to-market initiatives. Known for building trusted executive relationships and leading cross-functional teams, Katie translates vision into measurable growth and expanded access to opportunity nationwide.

Experience

1. Senior Director of Strategic Initiatives

   iCEV

   Jan 2026 — Present · Lubbock, TX, US

   I lead market expansion, strategic partnerships, and cross-functional innovation to drive sustainable growth. I identify whitespace opportunities, build high-impact partnership pipelines, and translate strategy into measurable revenue and market outcomes.I serve as a connector across industry, education, policy, and workforce ecosystems—turning relationships into scalable initiatives that create long-term value.Key Responsibilities- Identify and develop strategic industry partnerships, including industry-based certification initiatives- Secure grant partnerships with foundations, trusts, and workforce-focused funding organizationsElevate thought leadership and brand presence through strategic events, panels, and executive engagements- Identify new markets, emerging industries, and growth opportunities aligned to organizational strategy- Lead partnership strategies that expand market reach, brand equity, and customer valueCollaborate with Marketing, Product, and Business Development to launch and position new offerings- Negotiate and manage partnership agreements focused on scalability and mutual value creation- Represent the organization in industry, education, and workforce conversations to build credibility and visibility

Education

• Texas A&M University

  Bachelor of Arts, Psychology

  2002 — 2006

• Texas A&M University

  Bachelor's degree, Psychology

  2002 — 2006

Skills

• Human Resources
• Vendor Management
• Program Management
• Microsoft Excel
• Project Planning
• Strategic Planning
• Public Relations
• Social Media
• Management
• Marketing
• Online Advertising
• Project Management
• Microsoft Office
• Customer Service
• Training
• Process Improvement