Katie McLaughlin
Storyteller | Creative & Editorial Strategist | Audience Growth & Engagement | Digital Media Leadership
- Role
- Family Engagement Liaison at Atlanta Public Schools
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Katie McLaughlin
Award-winning content strategist and storyteller with deep roots in digital media, nostalgia writing, and audience engagement. Whether making Google Doodles click, launching newsletters that people actually enjoy reading, or getting personal shoutouts from eventgoers for witty writing, I create content that connects. Big dreams, bigger results.Other Cool KPIs:+ CNN Article on Sesame Street Anniversary: Wrote an article for Sesame Street’s 40th anniversary, which was featured through Google’s Big Bird doodle—redirecting millions of users to my article.+ Court TV Newsletter: Launched and grew the Court TV newsletter with a 54% open rate and a 9% click rate, and received recognition at events like CrimeCon for its engaging, witty content.+ Nostalgic Content Success: Wrote articles on nostalgic topics like the 25th anniversary of She-Ra and Hey Dude DVD release, which remained on CNN\'s homepage for a month due to their popularity.+ Throwback Thursday Column: Personally invited by CNN’s Entertainment Editor to start a Throwback Thursday column based on the success of my nostalgia-driven stories.
Experience
Family Engagement Liaison
Dec 2025 — Present · Atlanta, GA, US
Produce school newsletters and develop communications materials including flyers, announcements, and event promotions. Support family engagement initiatives and parent communications for the school community.
Education
University College Cork
Irish Studies, European Cinema
Quinnipiac University
Master’s Degree, Interactive Communications
Quinnipiac University
Bachelor’s Degree, Mass Communications
Skills
- News Writing
- Blogging
- Typography
- Creative Writing
- Writing
- Broadcasting
- Field Production
- New Media
- Gilmore Girls
- Content Strategy
- Copy Editing
- Entertainment
- Editing
- Media Production
- Adobe Creative Suite
- Storytelling
- Final Cut Pro
- Broadcast Journalism
- Broadcast
- Infographics
- Documentaries
- Social Networking
- Multimedia
- Digital Media
- Video Editing
- Content Management
- Public Relations
- Media Relations
- Social Media
- Journalism
- Photoshop
- Editorial
- Television
- Producing
- Illustration
- Video Production
- Field Producing
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