Katie McKee
Community Sales Director @Atria Senior Living
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WORK HISTORY
Community Sales Director @Atria Senior Living
Novato, CA, US
Define strategic initiatives. Run day-to-day operations of the sales department.Oversee lead generation, sales pipeline management, and structured communication workflow.Leverage technology to enhance CRM systems and optimize efficiency and impactBuild and maintain strategic partnerships with referral sources, health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, special interest groups, civic groups/leadersCreate and utilize metrics to implement marketing campaigns, advertising, and engaging events for inquiries and local influencers.Key Achievements: Won regional award for highest occupancy increase 62% to 97% 2024; highest census since 2016; Broke regional sales record three times 2023.
EDUCATION
American College of Traditional Chinese Medicine
Master of Science - MS, Traditional Chinese Medicine and Chinese Herbology
Cornell University
Certificate, Brand Management
University of San Francisco
Bachelor of Fine Arts (B.F.A.), Graphic Design
SKILLS
ABOUT KATIE MCKEE
If you\'re looking for a strategic partner to enhance your company\'s performance, strengthen collaboration, and drive impactful results, I can help. I specialize in improving the efficiency and effectiveness of small companies, departments, and teams—bringing together strong leadership, sharp analytical thinking, and a resourceful, results-driven approach. With a mature perspective and a deep commitment to team growth, I focus on training, inspiring, and empowering others to perform at their best. I thrive as a trusted partner to senior leaders, managing a wide range of tasks, projects, and responsibilities to ensure seamless execution and success.As a mission driven B2B and B2C executive with a strong foundation in sales, I have 20+ years of experience developing, implementing, and managing diverse strategic marketing initiatives, driving revenue growth across the Technology, Education, Non-Profit, and Real Estate Sectors. I have gained expertise in developing and executing go-to-market processes, martech running the day-to-day marketing operations function, budget management, analytics, and team leadership. I am motivated by a commitment to cultivating strong relationships, both within the organization and with external stakeholders, clients, and communities. This commitment, combined with my deep marketing operations experience, fuels my interest in partnership building and customer success roles. Over my career I have led content creation, lead generation, sales funnels, partnerships and alliances, budget management, analytics, and reporting. I have extensive expertise identifying new opportunities while working closely with Sales and Business Development Teams to create high-impact marketing campaigns across email, social media, and direct mail.Additional qualifications include: Owning and delivering multiple projects against competing priorities simultaneously in a fast-paced environment. Persuasive verbal, and presentation skills, along with an analytical skillset to collect, analyze, communicate, and provide insights based on factual data. Creative thinking, detail orientation, resourcefulness, and diligence a talent for inspiring others to perform at their best. Well-honed time management, organization, and problem-solving skills. Bachelor of Fine Arts from the University of San Francisco.Master of Science from California Institute of Integral Studies.Experience with a variety of marketing software and technology.
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