Katie McElroy
VP of Marketing
- Role
- VP of Marketing at Pelican Products, Inc.
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katie McElroy
Passionate, strategic and results-driven, with 14+ years of expertise in brand storytelling, end-to-end campaign strategy and cross-functional leadership. Skilled in integrated go-to-market strategies, performance marketing, traditional media, PR, creative messaging frameworks and project management. Portfolio includes large-scale, global, brand-defining campaigns for Filson, Luxottica, H&M and Kering Group. Accolades include B&T 30 Under 30 Awards – Winner for Media Planning/Buying, Grand Prix Winner at Publicis “TRAILBLAZER” Program in APAC and Young Lion at Cannes Lions International Festival of Creativity. Award nominated and winning campaigns include Festival of Media APAC – Bronze for \"Best Partnership\" for SBS x Spotify Demand Different (2021), MFA Award Winner for “Media & Entertainment” for Deadpool (20th Century Fox) & B&T shortlist for “Best Digital Campaign” and “Best Media Campaign” for The Secret Life of Pets 2 (Universal Pictures).
Experience
VP of Marketing
Jun 2025 — Present · Torrance, CA, US
Education
University of Washington
Bachelor of Arts (B.A.), Communication and Media Studies
2006 — 2010
Universitat de Barcelona
Spanish
2008 — 2009
Skills
- Marketing Strategy
- Marketing Communications
- Digital Strategy
- Marketing
- Strategic Partnerships
- Advertising
- Analytics
- Public Relations
- Media Planning
- Media Relations
- Digital Marketing
- Online Advertising
- Market Research
- Email Marketing
- Direct Mail
- Blogger
- Social Media Marketing
- Copywriting
- Press Releases
- Digital Media
- Event Planning
- Social Media
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