Katie McCullin
- Role
- Director - Channel Growth at LocaliQ
- Location
- Shreveport, LA, US
- LinkedIn followers
- 500 followers
About Katie McCullin
A strategic marketing and communications leader with a rare blend of B2B product…
Experience
Director - Channel Growth
Aug 2020 — Present
This role works as a strategic partnership between Marketing and VP sales leadership, connecting marketing resources to sales to achieve goals, and conversely making Marketing programs applicable and relevant for the sales teams- Promoted to director level within five months of stepping into the role- Create multi-faceted marketing campaigns in collaboration with Brand Marketing, Demand Generation and Content teams for the direct local digital sales team supporting $200K+ in annual revenue- Guide the DMS solutions transition of Gannett and its digital brand LOCALiQ from a digital agency to a technology-led digital marketing organization, creating the strategy of various GTM releases and new company ventures, i.e. a buy online website product. Creation and implementation of scalable, multi-departmental marketing programs within a 3-month time period that were able to span all logos and sales channels- Develop and execute on the multi-brand persona of ReachLocal (Gannett, GateHouse Media, ThriveHive and WordStream) through multiple mergers and acquisitions- Craft direct-to-customer marketing strategy consisting of focused email nurturing, tradeshows and events, webinars, landing pages and gated content.
Education
Centenary College of Louisiana
Master of Business Administration (M.B.A.)
2010 — 2013
Louisiana Tech University
Bachelors, Marketing
2003 — 2008
Skills
- Event Planning
- Strategic Communications
- Event Management
- Social Media Marketing
- Crisis Communications
- Public Speaking
- Account Management
- Marketing Communications
- Management
- Team Spirit
- Newsletters
- Customer Relationship Management (Crm)
- Online Marketing
- Corporate Communications
- Fundraising
- Project Management
- Editing
- Press Releases
- Copywriting
- Crm
- Advertising
- Microsoft Office
- Nonprofits
- Business Development
- Social Media
- Customer Service
- Social Networking
- B2b
- Team Building
- Email Marketing
- Marketing Strategy
- Training
- Marketing
- Media Relations
- Strategic Planning
- Internal Communications
- Publicity
- Business-to-Business (B2b)
- Public Relations
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