Katie Martin
Brand Director - Nfl @72andsunny
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WORK HISTORY
Brand Director - Nfl @72andsunny
Primary Account: NFL - which won Marketer of the Year 2021Oct 2019-Feb 2020: Brand Director on the production of the 2020 NFL Next 100 Super Bowl spot. The production included 9 shoot days in 6 locations, ending with a live integration at Super Bowl LIV in Miami at the Hard Rock Stadium. Final spot went live directly following the live integration on all NFL owned social channels (FB, IG, TW and YT).(Link Included)Awards- 4x Sports Emmy Winner- 2x Entertainment Lions (2x Bronze)- AICP Award for Production Complexity- 6th USA Today AdMeter - Andy Award Winner (gold)- Art Directors Club Winner (silver)- Grand Prix in Film (Ad Stars)March 2020: Brand Director on the development of the NFL PSA,#StayHomeStayStrong during the COVD-19 pandemic. Creation story: brief-to-live in 10 days. No film crews. Post production via Google Hangouts. All 72ers, clients, and athletes worked entirely from home.(Link included) April-May 2020: Brand Director on the development of The Real Heroes Project. The world of sports united on National Nurses day to honor those working on the frontlines of the COVID-19 pandemic. CMOs from 14 leagues came together to prepare the moving PSA.(Link included)May-Dec 2020: Brand Director across the development of 4 seasonal campaigns - Kickoff, NFL App, NFL Shop, Player Health & Safety, Inspire Change.(Link Included for the 2020 Kickoff Campaign)Nov 2020-Feb 2021: Brand Director on the Sports Emmy nominated production of the 2021 NFL As One: Lombardi Comeback Super Bowl spot.(Link Included)Mar 21-Feb 2022: BD across all seasonal campaign work including standout spots such as \"Football is for Everyone\",\"We Run As One\", Super Bowl spot \"Bring Down the House\", My Cause My Cleats, and Emmy Nominated Inspire Change \"Where I\'m From.\"
EDUCATION
Richmond University of Florence, Italy
Marketing
Drake University
BSBA, Marketing/Advertising Account Management Double Major
SKILLS
ABOUT KATIE MARTIN
Account and business leader with advertising and marketing experience within the…
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