Katie Jenks

WORK HISTORY

EDUCATION

SKILLS

ABOUT KATIE JENKS

I know how to make consumers love a brand and want to buy its products and services. I use my digital marketing and social media expertise to develop and execute end-to-end integrated campaigns that heighten brand awareness, increase customer adoption, and support loyalty and retention. With proven talents in creative, copywriting, social media, and upper-funnel marketing, I lead energized teams to create buzz in the market and drive impressive increases in engagements, followers, web traffic, and market share.I studied writing and after a networking opportunity gave me a chance to enter marketing, I landed in theentertainment space with DIRECTV, which became part of AT & T. No one on my marketing team wasfocused on social media, so I dove in, became an expert, and realized that I love it. As my careerprogressed, I learned about the relationships between marketing, social, communications, and PR, andthe importance of learning the nuances of different organizations, and figuring out how they can worktogether.A few highlights of my social media and marketing leadership experience: Launched 21 social media handles for AUDIENCE Network in my role as Marketing Lead, DigitalEntertainment. My team’s efforts boosted the network’s position among viewers and produced double-digit growth in followers and engagement. Partnered with celebrities such as Stephen King, Lady Gaga, Zac Efron, Mindy Kaling, David E. Kelley,and Issa Rae to promote specific shows; all those superstars posted my copy verbatim to their socials. Revamped the @att social media strategy, producing the best quarter of social media performance inthe company’s history. We achieved the #1 position among our competitors for the first time and stayedthere. Won a Grand Clio for an original series’ press kit and won a Shorty award for a Twitch campaign.As a manager, I strive to be an inspiring, empowering leader who brings out the best in each person. Iwant to help each of my team members shine in their own right. I use tools such as the GallupStrengthsFinder to identify each individual’s strengths and put them in the right place. My teammembers appreciate my enthusiasm, boldness, positive attitude, and authentic leadership style.My industry background includes entertainment, sports, telecommunications, mobility, and product marketing.I enjoy these niche areas, but I also love to learn, and I am confident that my marketing and social mediaexperience is transferable to any brand or market.