Katie Anderson
Start-Up Veteran - B2B SaaS Experience - Data Driven - Adaptable - Creative Problem Solving - Collaborative - Managed up to $5M Budget Annually
- Role
- Associate, Pavillion at Pavilion
- Location
- Ithaca, NY, US
- LinkedIn followers
- 500 followers
About Katie Anderson
A versatile, enthusiastic, data-driven marketer on a mission to help businesses create valuable and authentic connections with customers and future customers. Passionate about creating and optimizing the Demand Gen machine through carefully orchestrated lead flow and scoring, omnichannel demand generation campaigns that lead to increases in engagement, MQLs, and tying it all back to revenue for the organization.Initially integrated multichannel paid campaigns for B2C brands across a range of retail segments, and have since expanded into the B2B space where I have built and implemented email marketing programs across several different ESPs and CRMs.
Experience
Associate, Pavillion
Sep 2020 — Present
Education
Syracuse University - Martin J. Whitman School of Management
Master of Business Administration (MBA), Business Administration and Management, General
2015 — 2017
Dickinson College
Bachelor of Science (B.S.), Geology/Earth Science, General
2007 — 2011
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