Katherine Adams

About Katherine Adams

I transform how service providers, consultants, and innovative companies position themselves—from struggling to articulate their unique approach to becoming recognized category definers and industry leaders. Through my comprehensive Industry Evolution System™, I guide both individual experts and forward-thinking organizations through a systematic methodology that converts individual brilliance into market-leading positioning. My framework helps disruptive thinkers, visionary service providers, and innovative companies- Gain absolute clarity on their innovative differentiation - Develop compelling messaging that instantly communicates their value - Build strategic authority that balances expertise with innovation - Transform visibility into opportunity and industry influence For service-based businesses, I create strategic positioning that elevates you beyond commodity competition. For companies introducing innovative solutions, I develop category-defining frameworks that establish you as the definitive choice in your space. Currently, I also serve as the Content and PR Manager at Treehouse, where I lead public relations initiatives and manage the organization\'s editorial calendar. Working alongside the executive team, I\'ve increased media mentions by 45% and grown blog traffic by 36% through strategic positioning and industry narrative development. My background in marketing strategy and brand positioning, combined with extensive experience in category creation and thought leadership development, allows me to help both individual experts and organizations transform from being seen as \"just another option\" to becoming architects of industry evolution. Whether you\'re a service provider seeking to stand out, a consultant building your authority platform, or a company ready to define a new market category, I provide both strategic frameworks and implementation support to position you for industry leadership. Let\'s explore how strategic positioning can transform your market presence. Visit to learn more.

Experience

1. Content and Pr Manager

   Treehouse

   Jun 2022 — Present · Seattle, WA, US

   Treehouse is a nonprofit focused on helping youth in foster care launch into adulthood successfully. As Content & PR Manager, I led our public relations and storytelling strategy—connecting the public to the mission and centering the voices of the youth we serve.I managed media outreach, created content, reviewed communications, and acted as the main point of contact for all storytelling efforts. My work emphasized internal collaboration and external impact, helping Treehouse grow its visibility and influence during a key period of statewide expansion.Key Responsibilities & Accomplishments- Led PR strategy and secured major media coverage, including a KING-5 segment that resulted in Treehouse’s holiday wish list selling out within two days- Doubled overall media mentions in one year through proactive outreach and narrative development- Conducted a listening tour across 15 internal teams to gather feedback and reshape the storytelling process, resulting in a new, collaborative model centered on youth voice- Created a streamlined marketing request process to improve efficiency, transparency, and cross-team communication- Authored blog posts and supported external communications that advanced fundraising, program outreach, and advocacy goals- Managed social media and collateral design following organizational restructuring, ensuring brand consistency across platforms- During Treehouse’s statewide expansion, secured press in six new media outlets reaching four new communities within 10 days.At Treehouse, storytelling was more than communication—it was a catalyst for connection, advocacy, and impact.