Katie Logar
Social Media Manager @K-LOVE
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WORK HISTORY
Social Media Manager @K-LOVE
Nashville, TN, US
Own and lead K-LOVE’s social media strategy across Instagram, Facebook, TikTok, X, and YouTube, overseeing a combined audience of 5.6M+ followers while maintaining brand voice, editorial standards, and audience engagement• Lead content strategy, copywriting, scheduling, and publishing for all platforms, producing faith, music, DJ, and campaign-driven graphics, reels, and videos to grow listenership and support marketing goals• Drove audience growth and engagement across tenure, including +352K Instagram followers (surpassing 1M),+920K Facebook followers (surpassing 3.5M),+279K TikTok followers, and +108K YouTube subscribers• Helped drive 1.1B+ cross-channel impressions and 23.5M+ engagements during my tenure, with cross-channel impressions up 93% and engagements up 96% compared to prior periods• Serve as onsite social media manager for national tours and live events, including the K-LOVE Cruise and K-LOVE Fan Awards, delivering real-time and behind-the-scenes storytelling that drives ticket sales and audience engagement• Lead social media strategy and execution for K-LOVE’s first original film project,\"Virgin Birth\"; partnered with actors, producers, and the director to create promotional content, resulting in 1M+ YouTube views within 12 days• Collaborate cross-functionally with internal teams and external partners (artists, labels, managers, and production teams) to plan, capture, approve, and publish high-impact content• Analyze and report on social media performance using Rival IQ, Meta Business Suite, and platform analytics to inform strategy and optimize content• Manage and mentor two Digital Care Specialists, providing daily guidance on community moderation, follower care, conflict resolution, and brand-aligned responses across social platforms and email
EDUCATION
University of Colorado Denver
Bachelor of Science - BS, Business Administration, Marketing; Communication Minor
ABOUT KATIE LOGAR
Hello! My name is Katie Logar and I am a Senior Social Media Manager with 8+ years of experience leading omnichannel social media strategies for national brands and media organizations. I have a proven track record of driving audience growth, engagement, and revenue through data-informed content strategy, high-performing video, and live event storytelling.I am experienced in managing large-scale brand and talent accounts, leading teams, and partnering cross-functionally with creative, marketing, programming, and executive stakeholders. I am adept at translating performance insights into actionable strategies and optimizing content across platforms to meet business and audience goals. Let\'s connect!
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