Katie Lodge

About Katie Lodge

Katie is the CMO of WellSet, the first digital holistic health benefit helping employers address the burnout epidemic. WellSet provides unlimited access to thousands of live and on-demand classes spanning 20+ evidence-based practices designed to improve mind, body, and emotional health, like Acupressure, Tapping/EFT, Breathwork, Yoga, Sound Healing, Journaling, Qi Gong, Self-Hypnosis, and Mindfulness Coaching.Well-rounded marketing leader with an MBA and 15 yrs experience across CPG, media, tech and wellness. marketing strategy | digital marketing | brand management | content marketing | product marketing | communications | advertising | demand generation | Go-to-Market Strategy | leadership | email marketing

Experience

1. COO

   Held

   Aug 2024 — Present · Los Angeles, CA, US

Education

• USC Marshall School of Business

  MBA, Marketing

  2011 — 2014

• Questrom School of Business, Boston University

  BSBA, Marketing and Organizational Behavior

Skills

• Product Development
• Integrated Marketing
• Product Marketing
• Advertising Research
• Digital Marketing
• Leadership
• Competitive Analysis
• Team Management
• Questionnaire Design
• Content Marketing
• Customer Insight
• Strategy
• Customer Relationship Management (Crm)
• Analytics
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Social Media Marketing
• Consumer Behaviour
• Fmcg
• Quantitative Research
• Marketing Research
• Market Analysis
• Brand Equity
• Fast-Moving Consumer Goods (Fmcg)
• Consumer Behavior
• Marketing
• Positioning
• Strategic Planning
• Market Research
• Content Management
• Social Media
• Data Analysis
• Management
• Segmentation