Katie Underwood
Assistant Director, Communications, Getty Foundation @Getty
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WORK HISTORY
Assistant Director, Communications, Getty Foundation @Getty
Los Angeles, CA, US
Manage team responsible for external and internal communications to general and professional audiences. Identify earned media opportunities and lead successful multi-faceted communications plans for dozens of promotional opportunities to leverage owned digital and print platforms and attain national and international coverage in outlets including New York Times, LA Times, Smithsonian Magazine, The Art Newspaper, and Hyperallergic. Serve on organization-wide working groups on web content governance, community outreach, visitor experience, and diversity/equity/inclusion/access (DEAI).Highlights: o Getty.edu Redesign (Jan 2022-June 2023): oversaw redesign and migration for new web verticals that increased web traffic. Led content strategy and worked productively on cross-functional teams from ideation to launch and ongoing maintenance.o Getty25 Family Festivals (Nov 2021-Sept 2022): steering committee for $3M outreach campaign of ten free community arts festivals in celebration of the 25th anniversary of the opening of the Getty Center, reaching over guests in diverse communities with the lowest visit rates to Getty.o Getty Marrow Impact Report (July 2019-Oct 2020): Led research and publication of data-driven report on the impact on alumni of 30-year internship program created to diversify the staff of arts organizations and museums across Los Angeles County.o Social Video Audience Growth (Jan 2022-Aug 2023): Conceptualized paid social campaign for Getty\'s PST ART initiative that yieled 2.4M impressions and double followers; led organic social video series on modern architecture aligned with grant initiatives that exceeded 1M views combined, including several reels reaching over 500K views.
EDUCATION
Dartmouth College
Bachelor's Degree, Art History, modified with Studio Art
The Institute of Fine Arts, NYU
Master's Degree, MA in Art History
California Institute of the Arts
Master's Degree, MFA, School of Art
ABOUT KATIE UNDERWOOD
I am a creative and authentic communications leader with a passion for strategy, deep curiosity about art and culture, and over two decades of experience building and managing programs and teams in non-profit organizations. My core competencies include program design, grantmaking, holistic communications plans, digital content strategy, leading cross-department collaboration, impact analysis, board communications, talent recruitment, and thorough knowledge of the visual arts, museums, and cultural heritage preservation.I excel in growing communication capacity, having transformed operations in my current role from a department of one into a dynamic team that partners regularly with content creators and digital producers across a large organization. I lead my team in adopting new systems and standards in asset management and information dissemination; using digital marketing to complement and extend earned media; and leveraging media relations, owned channels, and paid campaigns to enhance brand visibility and reputation.
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