Katie Leas

About Katie Leas

Senior Analytics Professional with 15+ years experience leading results-driven digital marketing and analytics programs with 5+ years experience managing teams. At my core, I love solving problems. I was drawn to marketing and analytics because they are founded in curiosity, creativity, and logic.I am passionate about mentoring others, cultivating a culture of analytical excellence, and leveraging data to tell compelling stories that drive decision-making and business growth.I currently lead analytics for the 36M+(and growing) AMC Stubs loyalty program which encompasses monthly, annual, earned, and free tiers.* My current focus is on program evolution, customer acquisition, LTV, and other guest insights. At AMC, I have also driven transformative projects such as the redesign of film campaign attribution and incrementality measurement, leading to a substantial $3.6M increase in incremental box office revenue in the first half of 2024.In previous roles at Merkle and DEG, I executed high-impact analytics projects spanning predictive modeling, customer segmentation, A/B testing, and revenue forecasting. I am adept at extracting and analyzing complex datasets, creating dashboards in Tableau and Power BI, and translating data into actionable strategies that solve critical business challenges. My background in digital marketing management has equipped me with a holistic understanding of web and app analytics, optimizing campaign performance to boost brand visibility and user engagement.Technical proficiencies include SQL, Python, R, and data visualization tools, combined with a deep understanding of machine learning models, customer insights, and cross-functional leadership. I think the best analysts are thinkers first, coders second. That said, I love being immersed in a screen of SQL, Python, or R code.*No, I’ve never met Nicole Kidman.

Experience

1. Manager, Guest Analytics

   Amc Theatres

   Nov 2021 — Present · Leawood, KS, US

   Lead analytics of the 36M+ member AMC Stubs loyalty program.

Education

• Missouri State University

  Bachelor of Science, Professional (Technical) Writing, minor in Psychology

• Rockhurst University

  Master of Science - MS, Business Intelligence and Analytics

  2017 — 2019

Skills

• Web Marketing
• Budget Analysis
• Department Management
• Financial Planning
• Marketing Analytics
• Editing
• Ppc
• Online Marketing
• Email Marketing
• Excel
• Account Management
• Data Analysis
• Technical Documentation
• Online Lead Generation
• Social Media
• Powerpoint
• Microsoft Excel
• Requirements Analysis
• Process Improvement
• Drupal
• Technical Writing
• Rfp Preparation
• Training & Development
• Microsoft Office
• Wordpress
• Search Advertising
• Management
• Marketing
• Strategic Planning
• Mentoring
• Sem
• Adobe Creative Cloud
• Google Adwords
• Proposal Writing
• Problem Solving
• Microsoft Word
• Search Engine Marketing (Sem)
• Mysql
• Contract Negotiation
• Google Analytics