Katie Lacombe

About Katie Lacombe

Advertising professional using innovative thinking to produce data-driven decisions with…

Experience

1. Assistant Manager Marketing Audiences

   adidas

   Oct 2021 — Present

   Platforms: Tealium, Salesforce Marketing Cloud, Facebook, Instagram, Pinterest, Google Ads, DV360, Snapchat, TikTok, The Trade Desk, Reddit • Expanded audience capabilities for paid media platforms by onboarding the Tealium CDP (Customer Data Platform) to 7+ media channels (Meta, Pinterest, Snapchat, TikTok, The Trade Desk, Google Ads, DV360) and individually managing the creation of 400+ CDP audiences • Educate and present complex information in condensed digestible details to internal teams and 9 external partners on audience targeting opportunities (CDP), data insights, and testing results. • Leverage channel data and industry developments to identify opportunities to test and improve audience performance • Partner cross-functionally with global teams, fellow internal NAM marketing teams, external agency partners, platform partners, and internal analytics and data science teams to drive impactful Return On Investment (ROI) with strategic targeting • Collaborate closely with internal legal team to maintain compliance with consumer data privacy law (e.g. CCPA) and ensure all sensitive and confidential information (PII data) is securely managed • Manage NAM performance marketing and brand audience building within Salesforce Audience Builder and Tealium (CDP), pushing and updating all audience segments • Streamline audience processes by implementing programming language solutions using Python to modify and analyze large segments of campaign performance and consumer data. • Support creative trafficking and content management to social platforms on an as needed basis to ensure consistent consumer experience

Skills

• Management
• Microsoft Word
• Research
• Project Management
• Public Speaking
• Leadership
• Microsoft Excel
• Microsoft Office
• Social Media
• Powerpoint
• Customer Service