Katie K.
Social Media & Digital Marketing | Content Strategy | Community Growth & Engagement
- Role
- Social Media Coordinator at HexClad Cookware
- Location
- Lakewood, CA, US
- LinkedIn followers
- 500 followers
About Katie K.
I’m a Social Media and Digital Marketing professional passionate about building communities and driving brand growth. My experience spans content creation, paid campaigns, email marketing, and analytics, allowing me to blend creativity with data to deliver measurable impact. Skilled at crafting platform-specific strategies across Instagram, TikTok, Twitter, and more, I thrive on helping brands amplify their voice and connect authentically with their audience. As I continue growing, I’m eager to take on leadership opportunities where I can mentor teams, scale social strategies, and bring fresh, innovative ideas to digital storytelling.
Experience
Social Media Coordinator
Oct 2024 — Present · Los Angeles, CA, US
Develop and execute social media strategies across Instagram, TikTok, Twitter, and Facebook, growing brand visibility and community engagement- Create platform-specific content (photo, video, reels, and stories) that aligns with brand campaigns and product launches- Manage influencer partnerships and UGC campaigns to amplify reach and drive authentic engagement- Monitor analytics and KPIs to optimize content performance, report campaign results, and guide strategy adjustments- Collaborate cross-functionally with marketing, PR, and e-commerce teams to align social media with broader brand initiatives- Support paid advertising campaigns, assisting with creative development, targeting, and performance tracking- Engage with the online community through proactive comment moderation, customer responses, and trend-based interactions.
Education
California State University-Long Beach - College of Business Administration
Marketing
Long Beach City College
Associate's degree
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