Katie Kmiecik
Manager, Content Marketing at Zoro US
- Role
- Manager, Content Marketing at Zoro.com
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Katie Kmiecik
With over 16 years in marketing, I have developed content and digital strategies that…
Experience
Manager, Content Marketing
Apr 2021 — Present · Chicago, IL, US
Content Strategy- Built the overall content strategy for The Resource Hub, Zoro.com\'s blog, transforming it from B2C articles into a comprehensive, SEO-driven platform with 600+ articles, guides, and videos for B2B customers- Develop a promotional strategy for Corporate Communications content, including messaging for leadership speaking engagements, sponsorships, and employer award recognitions- Collaborate cross-functionally with Integrated Marketing, Category Management, and Customer Service to align messaging and identify content opportunities.Customer-Driven Content Development & UX Optimization- Leverage customer data insights to drive content strategies that serve the needs of target customer segments and industries- Enhanced blog navigation and onsite UX to improve engagement and ease content discovery- Embedded relevant content across category-level pages and across Zoro.com to guide users along the purchasing journey.SEO Performance & Organic Growth- Drove a 6% YoY increase in impressions and an 8% rise in clicks through close collaboration with the SEO team- Achieved growth in SERP features, with content ranking strongly in AI Overviews, Buying Guides, People Also Ask, and other high-value search areas- Produced and optimized The Ultimate Guide to Standard and Metric Wrench Sizes, an evergreen article delivering 27,655+ monthly organic sessions.Co-Branded & Industry Content Initiatives- Developed a co-branded content program with Supplier Marketing to strengthen site authority and supplier engagement- Collaborated with Category Management to showcase supplier innovation and create vertical-specific content outside of supplier programming.
Education
Purdue University
Bachelor of Arts, Marketing Communications
2010
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