Katie Sinyard
Managing Director and Partner @Boston Consulting Group (BCG)
Signup · Get unlimited contacts
WORK HISTORY
Managing Director and Partner @Boston Consulting Group (BCG)
Nashville, TN, US
Data-driven Marketing, Paid Media Optimization, Marketing Allocation & Measurement, Marketing Organization & Operating Model, eCommerce
EDUCATION
The Wharton School
Master of Business Administration (M.B.A.)
Vanderbilt University
BS, Economics, Spanish
SKILLS
ABOUT KATIE SINYARD
I am passionate about building strategies for companies to grow and scale, and then executing on those strategies. I have deep experience leading teams to better understand the consumer, build effective engagement and growth strategies, and execute in the market.I have spent 13 years at Boston Consulting Group. While I am curious to understand the challenges that many industries face, I have developed a deep passion and experience working with consumer businesses (across food & beverage, beauty, fashion & luxury, travel, auto, telecom). I focus primarily on marketing and growth topics, including marketing (strategy, planning, activation, measurement), ecomm strategy, consumer insights, and loyalty.Before moving to Nashville, I spent several years in BCG\'s Atlanta and Dubai offices, and I also spent time advising an online travel company in Buenos Aires, Argentina.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.