Katie H.
Global VP Digital Marketing @Universal Pictures
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WORK HISTORY
Global VP Digital Marketing @Universal Pictures
Los Angeles, CA, US
Executive lead for global, integrated digital marketing strategies across earned, owned, and paid channels, driving engagement and revenue for concurrent worldwide theatrical campaignsPartner with creative, research, publicity, and media teams to deliver cohesive, multidisciplinary campaigns at global scaleLead strategic partnerships with agencies and platform partners to develop custom digital content, experiential activations, and emerging tech initiatives (VR/AR/AI, gaming, immersive experiences)Primary digital strategist and creative lead presenting campaign vision, KPIs, and performance insights to C-suite leadership, filmmakers, and talentOversee global digital marketing and publicity teams; mentor senior leaders, develop talent pipelines, and guide organizational growthOwn creative and editorial strategy for Universal Pictures’ global social channels (Meta, X, YouTube, TikTok)Select Campaigns: The Super Mario Galaxy Movie, Minions 3, HIM, Drop, The Super Mario Bros. Movie, Twisters, Sing 2, Ambulance, Bond: No Time To Die, House of Gucci, Women Talking
EDUCATION
Emerson College
BA, Visual and Media Arts: Film Concentration
Academy of Performing Arts in Prague
FAMU: Film and TV School (Summer Abroad)
Newark Academy
High School
SKILLS
ABOUT KATIE H.
Passionate creative and production leader with proven strengths in team building and leadership, product and brand development, digital and social marketing with a focus on collaboration and innovation that leverages data and insights to drive results.
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