Katie Kaleita
Digital Content Development Manager @Kroger
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WORK HISTORY
Digital Content Development Manager @Kroger
Transform Kroger\'s editorial strategy to an SEO-first model, driving growth in natural search traffic through educational and inspirational food content.• Lead User-Generated Content (UGC) strategy and operations, promoting and enhancing item rating and review functionality to foster trust, transparency and customer engagement, leading to increased conversion and AOV.• Develop and continuously refine an AI-driven framework for customer feedback analysis, reducing review analysis time and supporting product improvements for Our Brands and national CPGs.• Deliver custom SEO and content training to teams across Marketing, Digital Experience and Kroger Health, resulting in SEO-informed articles and experiences and increased awareness of search behavior across the organization.• Work collaboratively with teams across the business, including Content & SEO, Digital Experience, Marketing, Merchandising, Product Management, Technology and Customer Support, to meet business objectives and drive innovation • Manage a high-performing team, providing strategic guidance, tools, resources and training to foster growth and development.
EDUCATION
University of Florida
Bachelor of Science
University of Florida College of Journalism and Communications
Bachelor of Science
SKILLS
ABOUT KATIE KALEITA
Senior-level storyteller with expertise in developing optimized, relevant and…
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