Katie Whiteside
Gaming Content & CRM - North America, iGaming
- Role
- Gaming Content & Crm - North America at Betsson Group
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Katie Whiteside
Gaming Industry Leader with experience in Social Media, Influencer Marketing, Sportsbook, Casino, OTB, Sales, Food & Beverage, Public Relations, Digital Marketing, Strategy, iGaming, and CRM. Elevating brand portfolios through advanced strategy, data analysis, and execution of cross-functional initiatives while cultivating and maintaining relationships with Influencers, Content Creators, and other Partnerships. Effective management style that embraces employees\' strengths, encourages creative freedom, and connects on a personal level. Not afraid to jump in and help where needed. Strong desire to grow through adapting and learning new skills.
Experience
Gaming Content & Crm - North America
Jun 2023 — Present · Denver, CO, US
Responsible for configuring, testing, positioning, and launching the casino games that are part of the release roadmap for the North America market. Collaborate with Central Gaming and Project Manager to build the most appealing gaming portfolio by adding new titles + features and new suppliers to always be on top of the latest trends. Regularly review game performance data to grow revenue and ensure content is engaging. Collaborate with internal and external partners to ensure any arising issues are promptly addressed and resolved. Accountable for successful end-to-end delivery of Acquisition and Retention campaigns and communications for Betsafe Canada. Manage + execute hyper-segmented Casino & Sportsbook campaigns to increase retention, prevent churn, and improve overall player experience + lifetime value. Implement automated campaign journeys to increase operational efficiency. Use JIRA to manage projects + tasks, maintaining effective communications with all teams and relevant stakeholders. Analyze campaigns to determine ROI and ensure CRM spend is optimized to drive growth and minimize budget wastage. Responsible for localization of all campaign materials as well as uploading and testing all customer facing communications (SMS, emails, landing pages, onsite messages, push notifications, etc) around promotions and campaigns to ensure all assets are fully QA’d, approved and ready to go live by the required date.Collaborate with Sportsbook, Gaming, and VIP teams to come up with compelling, locally relevant campaigns focused on retaining, reactivating and acquiring new players.Markets: Colorado, Canada (excl. Ontario), OntarioSoftwares: Shape Control Panel, Strive / TGBet, JIRA, Xtremepush, Campaign Tool, WordPress (Echo & Gecko), Salesforce Marketing Cloud, BLE, CRS, Trading Tools, Palantir, Skype, Slack, Bynder, Workvivo, MicrosoftGaming Provider Client Hubs: Pragmatic Play, Play\'n Go, Games Global, Light & Wonder, iSoftbet, PlayTech
Education
Ivy Tech Community College
Bachelor of Science - BS, Marketing
2012 — 2015
Indiana University Bloomington
Business Administration and Management, General
2011 — 2012
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