Katie J.
Sr. Content Strategy Manager at Citi | VP
- Role
- VP, Sr Content Strategy Manager, Global Recruitment Marketing at Citi
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Katie J.
Have an idea but not sure how to execute? I\'m your girl. With 10+ years in digital media and social strategy, I\'ve built my career around creating impactful content that drives engagement and strengthens brand presence. From employer branding to paid campaigns, to video production, I know how to craft stories that connect with the right audience. Today, I lead global social media strategy for Citi, helping attract top talent through compelling content and data-driven campaigns. I work cross-functionally with legal, creative, and media teams to ensure our messaging is engaging, effective, and always aligned with business goals. My strategies have driven increased engagement, surpassing industry benchmarks, improved brand perception, and contributed to stronger talent pipelines. I\'m also exploring how Citi can tap into new social media channels that reach the next generation of talent. Outside of Citi, I am a freelancer specializing in social media video production, helping brands bring their vision to life. My foundation in journalism as a former news reporter sharpened my ability to craft compelling narratives - whether it\'s breaking news, employer branding, or high-performing digital campaigns.
Experience
VP, Sr Content Strategy Manager, Global Recruitment Marketing
Jan 2025 — Present · Miami, FL, US
Education
Ithaca College
Journalism, International Politics
2015 — 2019
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