Katie Graham
Senior Director of Marketing at Go Ahead Tours
- Role
- Senior Director of Marketing at EF Go Ahead Tours
- Location
- Suffolk County, MA, US
- LinkedIn followers
- 500 followers
About Katie Graham
I’m a marketing leader who believes that great strategy starts with understanding your audience—and knowing how your brand can meet their needs in ways that are both meaningful and measurable. As Senior Director of Marketing, I get to blend creativity, data, and heart to build campaigns that convert, connect, and create loyal communities of travelers.My work lives at the intersection of consumer insights, brand storytelling, and performance. I’m passionate about uncovering what motivates our travelers and using those insights to shape messaging that sparks deeper conversations and drives action. Whether it’s refining our loyalty strategy, evolving our communications, or building out our promotional approach, I’m focused on making marketing more connective, personal—and more impactful.Outside of work, I’m a travel enthusiast (with a soft spot for spontaneous detours), devoted foodie, and lifelong Patriots fan (still recovering in the post-Brady era). I believe in the power of a well-poured cold brew or cappuccino, a great dinner with even better company, and the kind of travel that shifts your perspective. I love staying active—especially when it means walking (and eating) my way through a new destination, one neighborhood at a time.
Experience
Senior Director of Marketing
Oct 2024 — Present
As Senior Director of Marketing, I lead with a strategic lens and a customer-first mindset—driving conversion, deepening loyalty, and elevating communications across every touchpoint. My work blends creative storytelling with data-backed insights to deliver marketing that not only resonates but performs.I specialize in conversion optimization, consumer and brand insights, and integrated communications. By leveraging data and segmentation, we’re creating more personalized, meaningful conversations with our traveler universe—ensuring every interaction reflects what matters most to our customers.Currently, I’m focused on strategically expanding our traveler base and introducing more prospective travelers to the transformative power of experiential travel that Go Ahead excels at. From shaping marketing strategy behind new product launches that meet the needs of today’s modern traveler, to cultivating a loyal community built on connection and shared experience, I’m passionate about growing our reach and impact.
Education
University of New Hampshire - Whittemore School of Business and Economics
MBA, Marketing & Business Administration
2008 — 2009
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
1999 — 2003
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration, Marketing Major; Psychology Minor
1999 — 2003
Skills
- Sales Management
- Advertising
- Budgets
- Market Research
- Time Management
- Online Advertising
- Direct Marketing
- Social Media
- Social Media Marketing
- SEO
- Salesforce.com
- Customer Service
- Crm
- Public Relations
- Customer Satisfaction
- Brand Management
- Marketing Strategy
- Google Analytics
- Trade Shows
- Social Networking
- Sem
- Event Planning
- Event Management
- Sales
- Marketing
- Creative Direction
- Online Marketing
- Digital Marketing
- Email Marketing
- Marketing Communications
- Blogging
- Lead Generation
- Integrated Marketing
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