Katie Cook

About Katie Cook

With 25 years in the tourism industry, I bring extensive experience in destination marketing, team leadership and strategic management. My career has been built on developing and executing successful marketing strategies that drive measurable results for destinations of all sizes.Currently serving as Vice President of Client Success at Zartico, I lead our client facing account team. I’m passionate about being a knowledge partner for our clients, helping them utilize data insights for strategic decision making while also representing their voice in our company’s product development and overall business strategy. My career foundation was built during my transformative 18+ years at Visit Austin, where I progressed through multiple marketing roles to become Director of Digital Marketing. There, I led comprehensive digital strategy, social media marketing, website management, and digital advertising while managing program budgets and supervising marketing staff. As part of the leadership team, I served as the expert on emerging digital marketing trends and technology, providing strategic recommendations to the executive team.As an early adopter in tourism social media marketing, I developed innovative strategies using digital platforms to engage potential visitors. The success of these initiatives established me as a thought leader in the field, leading to invitations to speak at state and national tourism conferences. Memorable speaking highlights during my career include winning a debate at the U.S. Travel Association\'s ESTO conference and presenting at feet as part of Lufthansa\'s Flying Lab en route to SXSW.Following my time at Visit Austin, I was a Digital Marketing Strategist at Simpleview, where I created integrated marketing campaign offerings and advised DMO clients on digital strategies.Beyond my day-to-day responsibilities, I\'m actively involved in industry leadership. I currently serve on the Board of Directors for the Texas Travel Alliance and the planning committee for TTRA\'s Marketing Outlook Forum.I hold a B.A. in Mass Communications/Public Relations from Texas State University and am currently pursuing my MBA from the same institution.

Experience

1. Vice President of Client Success

   Zartico

   Dec 2023 — Present

   Zartico is a SaaS technology organization that uses data science and AI to create strategic planning and optimization solutions for destination leaders.

Education

• McCoy College of Business at Texas State University

  Master of Business Administration - MBA

• Texas State University

  BA, Mass Communications with Public Relations sequence

  1997 — 2001

Skills

• Writing
• Online Advertising
• Marketing Communications
• Facebook
• E-Commerce
• Travel Marketing
• Social Media Marketing
• Public Relations
• Integrated Marketing
• Web Marketing
• Email Marketing
• Content Strategy
• Marketing Strategy
• Marketing
• Google Analytics
• Website Management
• Mobile Marketing
• Online Marketing
• Social Media
• Social Networking
• Interactive Marketing
• Digital Marketing
• Tourism