Katie Zimmerman
CPG & Healthcare-trained Brand Marketing Leader | ex-J&J | Adweek Executive Mentee
- Role
- Marketing Director at LightForce
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Katie Zimmerman
Goal-focused healthcare marketing leader with 10+ years of experience in brand management across two Fortune 50 companies and most recently with one of Fortune’s 100 fastest-growing companies. Industry award winner specializing in building and executing digital marketing plans. Demonstrated success leading cross-functional teams, agencies, and media partners in new product and new campaign launches.
Experience
Marketing Director
Jan 2024 — Present · Chapel Hill, NC
Responsible for developing and executing a comprehensive demand generation strategy, leveraging both traditional and digital marketing channels to attract new customers and increase consumer awareness of the LightForce technology.
Education
UNC Kenan-Flagler Business School
MBA, Marketing, Sustainable Enterprise
2010 — 2012
Duke University
AB, Economics
2002 — 2006
New York University
Study Abroad Program, Italian, Art History
2004 — 2004
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