Katie Hill
Area Director of Marketing - Milwaukee Market @Marcus Hotels & Resorts
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WORK HISTORY
Area Director of Marketing - Milwaukee Market @Marcus Hotels & Resorts
Milwaukee, WI, US
Lead integrated marketing strategy across a multi-brand portfolio including four hotels, seventeen food and beverage concepts, and a spa- Own marketing investment strategy, allocation, and performance optimization across a complex regional portfolio- Direct cross-functional go-to-market execution for new property openings, outlet launches, renovations, and brand repositioning initiatives- Partner with digital agencies to oversee paid acquisition strategy across Meta, Google Search, and metasearch, optimizing performance through ROAS modeling and demand alignment- Collaborate with revenue leadership to align marketing initiatives with pricing strategy and forecasting needs- Develop strategic briefs aligning positioning, audience segmentation, creative direction, and measurable KPIs- Build executive-level dashboards tracking traffic, conversion, ROI, and YoY performance- Drive measurable results including 55% YoY paid social ROAS growth and 6:1 digital campaign ROAS- Lead and develop a multidisciplinary marketing team across brand, social, creative, and F&B marketing functions
EDUCATION
Marquette University
Bachelor of Arts, Advertising
SKILLS
ABOUT KATIE HILL
I am an integrated marketing and brand growth leader with more than a decade of experience driving revenue, audience expansion, and brand repositioning across multi-brand consumer portfolios.In my current role as Area Director of Marketing for Marcus Hotels & Resorts’ Milwaukee market, I oversee marketing investment and performance strategy across four hotels, seventeen restaurant brands, and a spa. I lead cross-functional go-to-market execution for new openings, renovations, brand repositionings, and revenue-driving campaigns spanning digital, paid acquisition, social, email, partnerships, PR, and experiential channels.Over the past two years, I have:• Launched a new hotel and four restaurant concepts• Led two major renovation and repositioning campaigns• Delivered 55% YoY ROAS growth on paid social• Achieved 6:1 ROAS on digital campaigns• Driven consistent YoY website traffic growth across flagship brandsMy leadership approach blends brand storytelling with performance accountability. I own marketing investment strategy and allocation across a complex regional portfolio, partnering closely with revenue, operations, and executive leadership to align demand generation with forecasting and long-term growth objectives.While my background is rooted in hospitality, my expertise is highly transferable to product marketing, sponsorship strategy, sports marketing, and lifestyle-driven consumer brands. I thrive at the intersection of brand, experience, and measurable growth, particularly in environments that require integrated thinking, cross-functional alignment, and scalable launch frameworks.
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