Katie Hetrick
Senior Product Marketing Manager @2U
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WORK HISTORY
Senior Product Marketing Manager @2U
Washington, DC, US
Responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. I serve as a lead and key collaborator with the Partnership, Sales, and Finance teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads. My goal is to improve the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.
EDUCATION
Penn Trafford High School
G.E.D
Duquesne University
Bachelor of Science in Business Administration, Marketing and Sports Marketing
SKILLS
ABOUT KATIE HETRICK
Experienced Account Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Word, Sales, Communication, Teamwork, and Leadership. Strong sales professional with a Bachelor of Science in Business Administration focused in Marketing and Sports Marketing from Duquesne University.
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