Katie Hayes
Product Marketing and Enablement | GTM Execution | Launch Strategy | Cross-Functional Leadership
- Role
- Product Marketing Manager at Spekit
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Katie Hayes
I build programs and enablement that work at scale.I\'ve spent 10+ years in B2B SaaS on three sides of the enablement equation: designing and running large-scale learning programs at Sales Assembly (300+ programs annually), building GTM product launch readiness and adoption initiatives at Spekit (a revenue enablement platform pioneering enablement in the age of AI), and operating as a quota-carrying rep who knows what it feels like when enablement actually works.At Spekit, I earned the Q1 2024 Star Award for coordinating AI product launches. At Sales Assembly, I built the infrastructure that made execution repeatable, improving program NPS 30% and increasing program volume 50%+.What that taught me: enablement that scales needs structure, but enablement that lands needs to meet people where they are. My next role is about bringing both together.Outside of titles and deliverables, here’s what energizes me more than a second hot cup of coffee- Connecting people with SaaS solutions that can propel their business forward- Collaborating with bright people to thoroughly outline a problem and then work tenaciously to solve it- Observing human nature and identifying how I can better communicate with different people- Uncovering pain points in order to pinpoint how I can be truly helpful- Crafting impactful narratives that showcase why a solution is worthy of both attention and investment- Delivering a well-timed witty pun that gets at least one person to laugh
Experience
Product Marketing Manager
Jul 2023 — Present · Denver, CO, US
I owned end-to-end GTM execution for Spekit’s product launches, acting as the launch operator responsible for aligning Product, Sales, Customer Success, Enablement, and RevOps around shared priorities to drive results in the market.I led product launch strategy, messaging, and positioning for the company’s first AI-powered releases, and partnered closely with Sales and CS on field enablement and adoption. The focus was on ensuring launches supported pipeline creation, deal execution, and revenue growth.Over time, I became known as a trusted cross-functional connector who brought clarity, momentum, and structure to fast-moving launches, earning a Company Star Award for leadership during early AI product rollouts.
Education
University of Dayton
Bachelor of Arts
2008 — 2012
Skills
- Recruitment Advertising
- Public Speaking
- Public Relations
- Writing
- Product Development
- Consumer Products
- Consumer Trends
- Brand Development
- Marketing Strategy
- Social Media Marketing
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