Katie Phillips

About Katie Phillips

People Connector + Enthusiastic Collaborator + Problem Solver + Holistic ThinkerA leader in Marketing Technology driving meaningful business value for companies in their asset management and content management journey.I am passionate about solving complex problems and delivering results. I build strong relationships that cross levels, needs, and motivations. I am able to look at the landscape and assess the gaps, dependencies, and associations that are often pitfalls of large scale projects. This allows me to drive work plans and decision making that result in more strategic solutions. Signature Strengths include:Analytical: I identify problems quickly and and am able to articulate all factors that affect a situation in order to drive solutions that maximize business outcomesEffective Communicator: I am known for helping others see the big picture and making complex ideas easy to understandAccountable: I have a high sense of integrity and a commitment to doing whatever it takes to get the job doneDigital Asset Management Adobe Experience Manager MarTech Digital Content Distribution Web and Email Marketing Campaigns Agile Product Development eCommerce Fulfillment Optimization ERP Software as a Service JDA SAP Predictix Software Design Life Cycle Business Analysis Stakeholder Analysis Process Design Organizational Change Management Retail Market Entry Inventory Planning Replenishment Demand Planning Assortment Planning Transformational Change

Experience

1. Senior Product Manager

   Best Buy

   May 2025 — Present

   Senior Product Manager overseeing AEM content and asset management, creative AI tools, video DAM and operational tools for the marketing, creative and Retail Media Network at Best Buy- Ensure a cohesive and optimized enterprise DAM experience across many stakeholder groups, including marketing, eCommerce, merchandising, category and brand planning, and agency partners- Build creative automation for the Retail Media Network to ensure optimized business flows, efficient creative spend and scalable creative for business growth- Strategize with business, technology and product leaders to shape and drive a product roadmap that fulfills business goals and ensures prudent technology stewardship.

Education

• University of Wisconsin-Madison

  Bachelor of Business Administration (BBA), Marketing and International Business

  1998 — 2003

Skills

• Business Process
• Team Leadership
• Leadership
• Inventory Management
• Management
• Customer Service
• Forecasting
• Strategic Planning
• Change Management
• Process Improvement
• Sap Implementation
• Business Analysis
• Merchandising
• Microsoft Excel
• Business Process Improvement
• Strategy
• E-Commerce
• International Business
• Retail
• New Market Expansion
• Jda
• Project Management